Brancoy is a Finnish e-commerce agency specializing in the Shopify platform. The company designs and develops online stores for fashion, apparel, furniture, and specialty retail brands, acting as a comprehensive growth partner for its clients.
Since its founding, Brancoy has grown at an impressive annual rate of around 70 %. With such rapid expansion, the team’s hands have been completely full, making the right public funding partner an invaluable asset.
Skepticism Turned into a Clear Strategy for Growth
Brancoy’s collaboration with Grants began with a Tempo funding, followed later by a successful R&D loan project. Arttu Hietala, Co-founder of Brancoy, admits that before partnering with Grants, he was skeptical about public funding and considered securing grants highly unlikely. However, a discussion with Grants’ CEO Aki Pohjola sparked his interest and led to a clear plan on how the company could leverage public subsidies to drive its expansion.
The results speak for themselves: all set objectives have been achieved. Hietala emphasizes the transparency of the collaboration and praises how genuinely interested the Grants experts have been in Brancoy’s business, growth strategy, and future.
”Everyone we’ve worked with at Grants has been deeply invested in our business and growth plans. The collaboration has been incredibly smooth, and we’ve hit all our targets.”
— Arttu Hietala
Proven Tools and Expertise Save Time
The services and digital platforms provided by Grants, such as GrantedAI, streamline the process and save time with every funding round. Hietala stresses that the greatest value of the partnership lies specifically in time management.
”The absolute most important thing is that I can focus my time on the right things — a founder’s time is highly valuable. Grants brought best practices to the table right away: for example, we used their ready-made Excel template for budgeting, which sped up our work immensely.”
In addition to efficient tools, Hietala praises Grants’ personalized newsletter, which he has even benchmarked for his own company’s communications. The newsletter keeps Brancoy up to date on available grants and what they should apply for next.
Expert Insight into a Shifting Landscape
Hietala sees the ability to manage change as a definitive strength of the partnership. Funding instruments evolve, EU regulations shift in the background, and the company’s own plans adapt as the business grows.
An entrepreneur’s core focus shouldn’t have to be tracking the fine print of the funding landscape; Grants’ experts will handle it for them. Hietala notes that as a founder, his primary interest is building his company’s growth. When public subsidies are available to assist with that journey, utilizing an expert partner makes the process both efficient and effortless.
”Grants is built on simplicity: you explain exactly what you do and what your goals are, and Grants can tell you precisely what opportunities are available.”
Hietala highly recommends Grants’ services to growing companies that value their time.
”I highly recommend Grants for businesses that have a clear ambition to grow and want to utilize public funding to help them get there. The partnership has been fantastic.”