Public Fundig as a Service

The service is designed for growth-oriented Finnish companies — typically those with a distinct R&D, internationalization, or investment project and a desire to leverage public funding as part of their growth trajectory. Our clients range from early-stage startups to established SMEs.

Success in public and private funding is achieved over the long term, one project at a time. A single successful application is a good start — but true value is created when the funding plan looks sufficiently far into the future, projects do not compete with each other for application windows or resources, and every completed project strengthens the relationship with the funder.

Funders have a memory. Previous applications, their quality, project execution, and reporting all influence how your next applications are evaluated. When we know your company’s entire funding history, we can build applications that fit the picture consistently and reinforce it. This continuity is something that buying individual applications from different providers simply cannot offer.

A positive funding decision is not the end. Rather, it is the starting gun.
Funding truly belongs to your company only once the project has been executed, reported, and formally approved by the funder. This phase includes payment claims, cost documentation, interim reports, potential amendment requests, and final reporting.

We see this process through to the end with you — and simultaneously begin preparing the next project. In practice, the next cycle of the funder relationship starts the moment the previous decision is received. This ensures the funding path remains unbroken and no application windows are missed.

It can be worth it — if the project has very little money at stake, if you already have prior experience with applications, and if your calendar allows enough time to focus on the process properly.

In most cases, however, this isn’t the reality. A good expert doesn’t replace the entrepreneur’s core expertise — they translate it into a format that meets formal requirements, makes the project understandable for the evaluator, and exceeds the benchmarks the application is compared against.

In practice, an experienced expert understands the approval practices at the level of objectives, work packages, budgets, and terms better than an individual entrepreneur, simply because they have so many repetitions behind them. This is reflected in the application success rate, the amount of approved funding, and the number of hours saved by avoiding endless rounds of requests for additional information.

The starting point is always a conversation with our sales team. Together, we review your company’s situation, growth plans, and realistic funding options, and assess whether the conditions for success are in place.

A significant portion of our service pricing is performance-based — we earn when you receive a funding decision. For this reason, we do not enter into partnerships lightly: we want to ensure on both sides that the requirements for success are met before we commit. If they are, we agree on the collaboration model and move on to building the funding plan.

The role of a funding expert is comparable to that of an accountant, auditor, or lawyer: an outside professional who helps the entrepreneur build a clearly understandable package that meets all requirements.

In practice, the funder’s representative also benefits from having an expert involved in the process. Applications are of higher quality, processing errors are reduced, and the decision-making process is accelerated when materials meet the formal requirements on the first round. This is one reason why good experts and the funders’ case handlers know each other — the cooperation is constructive, not adversarial.