Juuriharja Consulting Oy is a Helsinki-based consulting firm that develops ethical leadership, trust-based collaboration, and smart organizational cultures to build sustainable success. Their coaching is delivered both in person and through SaaS solutions.
Founded as a startup in January 2026, the company’s mission is to develop AuGo: a new AI-driven performance coaching platform based on wearable technology biometrics, tailored for ambitious corporate executives and decision-makers.
CEO Erika Heiskanen explains that the company is backed by a team with nearly 30 years of experience in coaching and business development. Over the years, the team has systematically built and advanced digital services and projects. Now, this deep expertise is being leveraged to bring the AuGo platform to market under the Juuriharja Consulting Oy brand.
Expert Support Saves Time for What Matters Most
Heiskanen notes that she first heard positive feedback about Grants through the Boardman Oy community. When the next development phase of their SaaS platform approached and public funding became highly relevant, Grants was the clear choice for a partner.
In the first stage of the collaboration, Juuriharja and Grants successfully secured Business Finland Sprint funding. Heiskanen highlights two key benefits of the partnership:
- Saved time and sharper focus
- Grants’ funding experience
”Drafting applications takes a massive amount of time, and managing it all in the middle of a development project is challenging. It is a huge relief to have a partner like Grants that can listen to our vision and assemble it into a cohesive, clear application.”
”The experts at Grants thoroughly understood the specific nuances of different funding instruments and ensured that our application met every single criterion set by the funder.”
— Erika Heiskanen
Continuous Partnership Drives Long-Term Growth
Heiskanen emphasizes that Grants is an ideal match for companies aiming for long-term project development, where public funding is utilized both systematically and strategically.
A continuous partnership keeps the focus sharp, allowing for the design of a sustainable funding roadmap. This gives the company a transparent view of available funding options and a clear understanding of which instrument to utilize at each stage of growth.
In conclusion, Heiskanen mentions that over the past 30 years, they have tried various approaches to securing public funding. The collaboration with Grants has been the smoothest experience by far.
”This isn’t our first rodeo — we’ve seen and tried all kinds of approaches over the years. The partnership with Grants has worked wonderfully, and it’s easy to continue our collaboration into the future.”